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First Western Advisors Names Albridge Solutions a Critical Technology for Advisors

Salt Lake City, UT and Lawrenceville, NJ — January 23, 2006 —

Albridge Solutions, the industry leader in enterprise data management (EDM) and performance reporting, and First Western Advisors, a full service stock brokerage and investment firm, announced today that First Western Advisors has grown it's "independent employee" advisor base by 200% since the deployment of the Albridge Wealth Reporting Solutions in July 2005.

Albridge Wealth Reporting, a Web-based portfolio accounting and performance reporting solution, gives advisors at First Western Advisors immediate access to critical client portfolio information, allowing them to produce a variety of performance, asset allocation, holdings, transactions and benchmarking reports to share with their clients. In the third quarter, First Western Advisors added Albridge Data Aggregation. Albridge Data Aggregation brings held-away account data from over 9,000 sources into Albridge Wealth Reporting, giving advisors a more complete view of their clients' holdings. In an internal poll, 91.67% of the First Western Advisors independent employees using Albridge Wealth Reporting viewed the technology as a "Must Have" to successfully grow and manage their practice.

"First Western Advisors' ability to rapidly recruit so many new advisors in such a short period of time is a great example of how broker dealers are leveraging our solutions to differentiate themselves from competitors in order to attract and retain top performing advisors", said Tom Sullivan , Vice President of Product Management and Marketing at Albridge Solutions. "First Western Advisors is obviously committed to providing their advisors the tools they need to succeed and we are excited they have selected our solutions to be the cornerstone of their technology strategy."

In fact 98.15% of recruits currently in discussion with First Western Advisors found the Albridge platform superior to what is currently being offered by their existing firms for data aggregation and performance reporting. Recruits representing advisors from most major wirehouses list technology among the top five reasons to join First Western Advisors.

"First Western Advisors is thrilled to offer solutions from Albridge to potential recruits and existing advisors alike." added Jason Yeager, Head of Sales and Business Development for First Western Advisors. "As we work to build our brand nationwide and continue to offer unparalleled services and support to advisors leaving traditional brokerage firms for the freedom and independence they and their clients deserve, we could think of no other offering like Albridge Solutions to bring true financial freedom and independence to our clients and advisors."

About Albridge Solutions
Albridge Solutions is a leading provider of enterprise data management and web-based portfolio accounting and performance reporting solutions to the financial services industry. Financial institutions and advisors including investment management firms, insurance companies, banks, Registered Investment Advisors, and independent, insurance and bank broker-dealers rely on Albridge for the high quality consolidated data they need to succeed. Albridge Solutions consolidates account information from hundreds of data sources encompassing thousands of product companies and makes this valuable customer data readily accessible to many leading financial institutions and advisors. Using patent-pending technology, Albridge Solutions collects, cleanses and normalizes the transaction and position-level securities data it receives from settlement and clearing firms, data custodians, product companies and internal proprietary systems. This data is then used to power Albridge Wealth Reporting, our web-based portfolio accounting and performance reporting solution in use at over 100 financial services firms representing over $850 billion in assets, 60,000 financial advisors and millions of investors. Financial Institutions can also choose to receive cleansed and consolidated information via Albridge Web Services or Albridge Replicated Data Services to support enterprise level initiatives such as data-mining, CRM, compliance monitoring and other mission critical business applications. For more information, contact Tom Sullivan at 609-806-0263 or visit www.albridge.com.

About First Western Advisors
First Western Advisors (www.fwainvest.com) is a Salt Lake City based full service stock brokerage and investment firm. We offer what many financial service companies cannot - The Independent Advantage. Unlike many advisors and brokers, we have the freedom to independently evaluate all the investment options available to find the best solutions to support your client's financial strategies. As Utah 's largest independent broker / dealer and investment advisory firm having been established almost a quarter of a century ago…Our first and only commitment is to you and your client's financial goals.

First Western Advisors is a Registered Investment Advisor and a member of the Securities Investor Protection Corporation (SIPC) as well as a member of the National Association of Securities Dealers (NASD).

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